Between a dream imagined and a life lived, there is choice. From the diamonds we design to the service we deliver, our belief in the power of choice runs through everything we do. True luxury doesn’t just meet a need. It honours a choice. And every choice leads back to you.

Our Belief

Aukera means Choice. Choice is Power.

Our vision is to encourage all women to make choices and reject compromise. We champion women who choose boldly and live deliberately.

Through Share The Sparkle, every purchase contributes to the education of a girl child in India, empowering future women to have the freedom to make their own choices. We believe that when a woman chooses consciously, authentically and with intent, the world shifts.